Only 8% of senior positions in Ad land are held by those from minority backgrounds. We think this is pretty awful. Some suggest the way to change it is via men in expensive suits or HR directors or agency 'diversity days'.
We believe it is by speaking to young people who aren't cut from the traditional Ad land mould and, making them aware that this profession exists and is open to a range of people, with differing talents.
So here's how we'd like your help. One hour of your time, twice a year, to visit one of our participating schools or colleges and simply talk about what you do. Show the ads you’ve made. Talk about a shoot. If you’re over 50, tell them about the long lunches and short working hours you used to enjoy. And if you’re feeling really brave answer some of their questions. That’s it.
It doesn’t seem like much, but we're certain this is the most effective starting point in creating a more balanced, diverse and interesting industry.
And in doing so, 8 will become 9, will become 10, will become 11...